Growth Equity Opportunity for Accredited Investors
Cornell Capital Holdings is pleased to invite you to learn more about our newest investment opportunity for accredited investors. Eaton Pet and Pasture.
Eaton Pet and Pasture is an industry leader in premium pet care products for the small pet and backyard market. Based in Central New York, the company is farmer-owned and was founded as an outgrowth of the largest grass-fed organic dairy farm in the Northeast.
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Key Investment Highlights
About Eaton Pet and Pasture
The name comes from the quaint little town of Eaton in Upstate, NY, where co-founders Mark and Dan transformed a once dairy farm into one of the largest organic farms in the Northeast. It was here that they made history planting the very first legal hemp seed in the state in over 80 years. From that seed, the idea for Eaton Pet & Pasture and their growing portfolio of premium pet care products that feature hemp and other sustainable inputs.
Market Opportunity
Did you know roughly 15 million individuals in the United States keep backyard chickens?
The surge in chicken ownership has captivated the nation, witnessing a remarkable 62.5% market growth from 2018 to 2020. Fueled by the increasing popularity of health-conscious diets and sustainability, the pet care market has reached unprecedented heights.
Eaton Pet and Pasture has seen over 500% growth since launching in March 2021. They have dominated their e-commerce category on Amazon and currently distribute through Chewy, Walmart, Tractor Supply Co., and Shopify. The company will be expanding into 1,000 Tractor Supply stores across the country in July 2024.
Strategy Overview:
Eaton Pet and Pasture have designed products specifically for backyard farmers and small pet owners, two of the largest growing segments in the pet care industry.
They are committed to delivering top-of-the-line products that are at the forefront of current market trends. As the trend of pet humanization continues to gain momentum, we are witnessing a shift in consumer behavior toward ethical spending.
Their branding has been crafted to not only look appealing, but also align with the values of the company and customers.
Eaton Pet and Pasture utilizes a range of effective strategies to expand reach and establish meaningful connections with its target audience. These include partnering with influential leaders in the industry, investing in targeted keyword advertising, and leveraging lookalike audiences to enhance marketing efforts.
Retailers Carrying Eaton Pet and Pasture
Help bring the barnyard to backyards, sustainably.
About Cornell Capital Holdings
Cornell Capital Holdings is a private investment firm that offers accredited investors an alternative to traditional publicly traded stocks and bonds. We focus on identifying private investments that offer capital preservation and consistent predictable income.
CEO and Founder Dana Cornell is a Certified Investment Management Analyst and Certified Financial Planner, whose passion is to take the uncertainty out of investing and provide consistent returns his clients can count on.
Join Others Investing in Private Investments with Cornell Capital Holdings
Schedule a call today with Cornell Capital Holding's CEO, Dana Cornell, to learn more about Eaton Pet and Pasture.